S L O T T S V I L L A N H O T E L
branding for a heritage-listed hotel located in
in Huskvarna, Sweden
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Situated by the second largest lake in Sweden in a beautiful green environment, Slottsvillan is a heritage-listed hotel built and used by the CEO of the famous Husqvarna factory specializing in machine industry. The castle was built in 1896 as the homestead of the company’s CEO and used by his ancestors for generations. It was just until 30 years ago that an entrepreneur couple took over its maintenance and started a hotel service for the public.
In the design process we were driven by our fascination for the original building, which is truly an enchanted castle. The spooky little details which we adapted in the identity are actually part of the original ornamentation on the building. Decorated with weird creatures the castle has its own mysterious design universe which we decided to vitalize through the identity. The fairytale castle plays a leading role in the logo itself complemented with an elegant logotype. Our principle was to design a contemporary identity with a timeless charm which could represent the hotel for other generations to come.
P photography by András Zoltai & Byggnadsvård
A art direction by Eszter Laki
G graphic designers – Eszter Laki & Réka Imre
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