A B O U T U S
NUR&MOR is a Budapest-based design agency founded by Eszter Laki & Adam Moroncsik
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about nur&mor
Nur&Mor Design Agency marks a new era in the evolution of the former Studio Nur. Founded in early 2025 by Eszter Laki and Adam Moroncsik, we are a full-service design agency specializing in brand strategy, "from scratch" brand design, digital solutions, and final production with meticulous attention to detail.
Our work is defined by clean typography, hand-drawn details, and a dedication to understanding each project’s unique motivations. We immerse ourselves in every assignment, letting its personal essence guide our creative process.
We bring passion and commitment to our work and value the same enthusiasm from our clients. Our international portfolio spans a wide range of projects, from product identity and editorial design to collaborations with the hospitality industry.
Nur meanings
We cultivate traveling as our main source of inspiration therefore we chose a name which has several parallel meanings in different languages.
Nur (Noor) means Pomegranate (Armenian), Just (German), Light (Arabic), Fire (Hebrew), Sex epil (Romanian)
mor meaning
Mor represents the first letters of Adam Moroncsik's name and also serves as a playful nod to the idea of becoming MORE—evolving beyond the previous Studio NUR.
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ESZTER LAKI – founder, graphic designer, art director
Eszter is a graphic designer from Budapest, Hungary. She graduated from the Hungarian University of Fine Arts where she studied graphics. After that period she gained experience in typography at Moholy-Nagy University of Art and Design (MOME). Her primary field of design is branding, book design and package design. Manual tools are quite significant in her works, such as stamps, drawings and screen prints; she is interested in the hidden beauty of randomness in manual technics and she likes playing around with typography. She is an accomplished identity designer of numerous bars and restaurants in Budapest and worldwide.
ADAM MORONCSIK – founder, graphic designer, art director
Adam is a graphic designer from Budapest, Hungary, specializing in visual communication. He graduated from École d'Art Maryse Eloy and later worked as an art director at several award-winning Hungarian creative agencies. Before turning 30, he won multiple awards in prestigious competitions like Cannes Young Lions and Eurobest Young Creatives. After his agency experience, Adam co-founded Studio VAN, a graphic design studio, with former colleagues. In 2024, following the studio's closure, he teamed up with Eszter Laki to launch NUR&MOR Design Agency. Adam now focuses on overseeing the operational direction of design processes, after years of creating brand identities, illustrations, and infographics.
Réka Imre – graphic designer
Réka is a graphic designer and she graduated from the Hungarian University of Fine Arts. She was also a member of the experimental design group and community, Kötöde which was working on exhibitions and prints, dealt with social issues and carried out projects for fun. Her favorite fields of design are illustration, branding and book design. She is fond of the manual technics such as calligraphy. Her favorite pastime is making music – playing the guitar and drums, singing, composing.
András Zoltai – photographer
András is a freelance photographer based in Budapest. He studied photojournalism at the Association of Hungarian Journalist (MÚOSZ). After his professional education he started to work as a commercial photographer. His main interest is documentary photography – especially when it is combined with traveling.