N O U R 
Art of desserts - Branding for a premium dessert boutique

Luxury exists in another realm, in small quantities, rare and beautiful. Luxury isn’t mass-produced - rather it is given attention and care, elevating our senses and transporting us to a blissful state.  

Nour offers us luxury in the form of desserts that can only be described as works of art. Beyond the usual cakes and sweets, the creations found at Nour are unique in their look, textures, and, of course, their incredible flavours. Classic French recipes and reinvented Hungarian ones are brought to life by artistic hands, such as those of Michelin-starred chef Eszter Palágyi, who was involved in the creative process. 

To complement the luxurious treasures found at Nour, we created interiors and packaging that join the offerings in high end harmony. Throughout our process, we focused on creating the perfect backdrop for the elegance and beauty of the desserts. We incorporated quaint and minimalist elements paired with traditional symbols and signs of richness, delicate trimmings, and carefully selected materials. Gold and white, satin and shining metallic surfaces, an elegant font with a flair, all conjure the feeling of jewelry and treasures, which are exactly what can be found inside this beautiful dessert boutique.

In collaboration with Brandmakers Group.

Ph   photography by Gábor Stiglincz
Ad   art direction by Eszter Laki
Gr   graphic design by Eszter Laki & Réka Imre